Welcome to twominenglish.com. Teaching you English through two-minute lessons.
In this lesson you will learn about the idiom ‘cash cow’ and how to use it in your conversations.
Jim: Sally, do you know what the idiom ‘cash cow’ means?
Sally: Yes Jim, a cash cow is a source of easy and continuous profit.
Jim: Correct. A ‘cash cow’ may be a product, a business or an organization which needs a very small amount of maintenance cost to run, compared to the huge profit or income it generates.
Sally: For example, Windows is the cash cow that made Microsoft a huge company.
Jim: You are right, Sally. Microsoft is making a huge amount of money from the Windows product; it’s their cash cow. A cash cow may be anything which is a dependable source of income with its large and steady cash flow.
Sally: Here’s another example: Mr. Smith’s barren piece of land became his cash cow after oil was discovered there.
Jim: Thank you Sally. Let’s listen to some conversations now.
Mark: Suzanne told me that the new product would become a cash cow.
Ruth: Sure, it’s already taking off in the market.
Mark: Mr. Brown’s ideas are brilliant! He should have been made the CEO years ago.
Ruth: Right! His new idea is the company’s new cash cow.
Ruth: The government approved mining in Sparrow Island.
Mark: That’s a good decision for some people. It’ll prove to be a cash cow soon for the people who own the land.
Ruth: I doubt that! There’s a strong protest against it going on.
Mark: Yeah, they fear that the mining will destroy the ecosystem.
Ruth: The next Olympics will cost a lot of money to organize.
Mark: Yeah, but it will be a cash cow for the city that hosts them.
Ruth: I’m not so sure. I’ve heard they cost more to host than they bring in.
Mark: Well, at least it will be a cash cow for the merchants in that area.
Ruth: Yeah! For them it’ll be a real boon!