“Brand New” or “Brand-New”? Learn if “Brand New” Is Hyphenated

Marcus Froland

Are you wondering if ‘brand new’ should be hyphenated? You’re not alone. Knowing the proper usage of ‘brand new’ can enrich your writing and help you communicate accurately.

In this article, we’ll:

  • Define brand new
  • Explain why it’s used
  • Determine if it should be hyphenated
  • Provide examples of its use in sentences
  • Discuss common mistakes to avoid when using the phrase

Let’s get started!

Key Takeaways

  • ‘Brand new’ is not hyphenated.
  • ‘Brand new’ implies something that has never been used before and is in perfect condition.
  • It is important to use the phrase ‘brand new’ without any apostrophes, doubling up on the word ‘new’, or hyphens.
  • ‘Brand new’ is commonly used to describe items that people want to purchase, as it conveys the idea of something pristine and untouched.

Definition of Brand New

You probably know that ‘brand new’ means something is completely unused and in perfect condition. But what does it really mean?

Brand new items are those that have never been used before, haven’t been altered, and don’t show any signs of wear or age. They’re also free from damage such as scratches, dents, stains, tears, etc. Furthermore, they should come with all the original packaging and instructions intact.

It’s important to note that brand-new items may still be within their manufacturer’s warranty period. In other words, if you purchase a brand-new item within its warranty time frame, you can still take advantage of the protection that comes with it.

All in all, when buying brand new products you can trust that you’re getting an item at its highest quality with no prior use or damage.

Why Is Brand New Used

Using ‘brand new’ is popular when speaking or writing about something that has recently been made and hasn’t been used before. It’s a phrase which conveys the idea of something being pristine, untouched, and fresh.

Even though ‘brand new’ isn’t hyphenated, people often use it to give emphasis to the idea of something being completely unused and unblemished. People also use this expression to describe items they want to purchase, as it implies a product with no wear or damage.

This phrase is also used figuratively in different contexts, such as describing an experience which feels like a first time event or an invigorating feeling of starting something anew.

Is Brand New Hyphenated

No, ‘brand new’ is not hyphenated. In fact, the two words are typically written as one phrase without any punctuation or separation between them: ‘brand new’. This is because the phrase ‘brand new’ conveys a deeper meaning than simply saying ‘new’. It implies that an item has never been used and is in perfect condition.

Here are four ways to convey this idea:

  1. Fresh – As if it just came off of the shelf.

  2. Unused – No signs of wear or damage.

  3. First-rate – Better quality than expected for its price point.

  4. Virtually flawless – Almost imperceptible imperfections, if any at all.

Examples of Brand New in Use

She bought a brand new car that was practically spotless.

In the world of writing and grammar, there is no need to hyphenate the two words ‘brand’ and ‘new.’ Examples of this phrase in use may include: ‘That shirt is brand new’ or ‘My phone is brand new.’ In both cases, it implies something that has never been used before.

It’s also important to note that when using this phrase, one should always be sure they are talking about an item that has not been used previously. Otherwise, confusion may ensue.

Furthermore, if emphasizing the newness of an object, one might say something such as ‘That chair is still brand-spanking new!’

To ensure clarity when speaking or writing, be sure to use only ‘brand new’ without any hyphens or other punctuation marks between the two words.

Common Mistakes With Brand New

Though it’s easy to remember, people often mistakenly hyphenate the phrase ‘brand new’. Common mistakes include:

  • Adding an unnecessary apostrophe after the word ‘brand’, as in ‘brand’s new’
  • Doubling up on the word ‘new’, as in ‘brand new new’
  • Hyphenating the words ‘brand’ and ‘new’, as in ‘brand-new’
  • Omitting the space between words, as in ‘brandnew’

Though these mistakes are common, they can lead to confusion. It is essential that we use language which is accurate and precise so that our audience can better understand our message. Therefore, when using this phrase, it should always be written as ‘brand new’ without any punctuation or additional characters.


You now know that ‘brand new’ is typically not hyphenated. It’s important to use it correctly so you convey the right message.

Remember, ‘brand new’ means something has never been used or touched before and is of the highest quality.

If you’re unsure, double check your writing to make sure it’s accurate and precise. That way, you can be confident that what you’re communicating is correct and well-crafted.